Shoot35 CINEfocus Review

Okay, so yesterday I decided to order the new CINEfocus from Shoot35, at £349 it’s one of the more reasonably priced follow focus units on the market with competitive products form the likes of Cinevate, Zacuto and Arri costing way more than the CINEfocus.

The CINEfocus seems to be priced to be competitive with the RedRock Micro follow focus. I decided to go for the CINEfocus over the redrock because of it’s all metal custom gearbox and the pointer which can rotate through 360 degrees. The redrock has a fixed, and apparently flimsy pointer and uses an off the shelf gearbox that’s apparently prone to issues over time.

Within about two minutes of placing my order at, I had an email with with UPS tracking details!

The box turned up today and I thought I’d share the pleasure of opening it with you.

No doubt about what’s in the box!


Really well packed.


Nicely designed packaging



The CINEfocus comes in it’s own custom case, a very nice addition. I don’t actually like having too many small cases, preferring a few bigger Peli cases but this is a nice touch.


So, now for the fun part!


I ordered 3 additional lens rings, although that turned out to be a mistake, more on that later.


Picking the CINEfocus up give me that nice sensation that only comes from a piece of kit that immediately strikes you s being a well built and quality piece of engineering. It’s pretty heavy, heavier than I expected. The marking disk is fixed magnetically and although it’s easy to take off it’s held firmly enough that it’s never likely to come off unintentionally.


I also ordered the speed crank


The first thing I tried the CINEfocus on was my EX1 rig. I purchased a redrock micro lens gear for the ex1 because I knew the Shoot35 gears wouldn’t work.


The main drive gear on the CINEfocus can be placed on either side of the gearbox, to remove it though you need a tiny allen key, which is supplied. It would have been nice if the gear were magnetic and changeable without tools. I had to change it’s position when switching to the 5D so I can see that little process becoming a chore.


Everything seems to work just fine on the EX1, the follow focus is smooth and free from play. I’ve not had any experience with follow focus units before so I can’t really compare it to other products, but it seems solid, fluid in use and very accurate.

The speed crank fit’s easily into the CINEfocus however there is a small amount of play between the two when in use. I also tried a redrock 12″ whip which which was a very tight fit indeed, so tight that I struggled to remove it! That might be down to everything being new though.

Next up was my 5D rig.

This took some fiddling because my Genus camera support isn’t really ideal for mounting a follow focus due to the rods not running back far enough under the camera. I had to position the camera well forward on the base plate which means a lot of useless metal sticking out the back of the rig. I need to invest in a better set of rails for use with the 5D.


Here’s where I ran into the biggest problem. The lens gears that come with the CINEfocus do not fit most of my lenses. I can just about squeeze one onto my 35mm 1.4 as shown below by not using the supplied rubber band that protects the lens, but there’s no hope of fitting them to my 50mm 1.2 or 70-200 2.8. I’ll have to look for other options for lens gears.

I spoke to Wayne at Shoot35 who said that they are working on a more flexible solution which will be available in the near future. Hopefully it’ll be something along the lines of the Zacuto Zip gear, which is a really nice solution but ridiculously expensive at over £100 a lens!





Again the CINEfocus worked well on the 5D. You have to be careful when using focus marks with the L Series lenses though, unlike my old Nikkor manual lenses the focus rings on these continue to rotate past their end stops, and once you’ve done that any marks you’ve made on the focus disk will be totally out.

My initial impressions are that it’s a super quality product and works extremely well. Above all the CINEfocus seems like it’s really good value for money, especially if like me your based in the UK and you’re used to paying for oversees shipping and import taxes when ordering from the US or Canada.

It’s a shame the lens gears are not more flexible, You definitely need to look elsewhere when using EOS L Series lenses.

To find out more about the CINEfocus visit shoot35’s website.

Here’s a quick video I put together whilst playing with the CINEfocus

Shoot35 CINEfocus
Shoot35 CINEfocus

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7 Responses

  1. BigMike says:

    Great review, very helpful and I think I’m sold on getting this FF.

    Question regarding the lens gear size — Have they fixed that problem?

  2. Joe Bailey, Jr. says:

    Hey Paul,

    Thanks for all the level-headed information and great work. Great job on your latest video review–very well shot with the 5D.

    Quick question: is that an adapted version of the Cinevate proteus rails you have your EX1 on for this review? It just looks like it’s mounted a lot lower than even the “shorty” rails kit. I’ve been trying to get my Cinevate kit to mount flush with my DM accessories EX3 baseplate for non-adapter use, so I’m curious. I think I might be able to adapt a baseplate, but it looks like you’ve done something differently…

    Anyway, I’m procrastinating and need to get back to work, but gracias for all of your sharing and all the best,


    • Paul Joy says:

      Hi Joe.

      Thanks for the feedback, i really apprecite it.

      Yes, the ex1 is mounted on the proteus rails using the shorty links in that review. The shorty links allow the baseplate to drop down flush with the rails if required.

      No other adaptation is required, you just need enough length in the rods to allow the mounting blocks to be positioned at each end of the baseplate.



    First, great site and review. I am very interested in the follow-up discussion on durability as compared to Redrock Micro and these very inexpensive PROAIM FF. Are you satisfied enough to recommend someone from the USA to purchase the unit, considering shipping, etc… Thank you once again for a marvelous review and video.

    Michael Fearnehough

    • Paul Joy says:

      Hi Michael.

      I haven’t seen the Redrock FF so I can’t really say how durable the CINEfocus is in comparison. What I will say is that it’s extremely rugged and I wouldn’t have any hesitation in recommending it.

      I’ve read lots of reports about the Redrock using a weaker gearbox and having problems with a weak ‘fixed’ pointer. The CINEfocus uses a custom metal gear box and the pointer strong and adjustable through 360 degrees.

  4. Steve says:

    Hey there,

    The Zacuto flexible gears are really expensive, but it is only the joiner that is expensive, you can buy the actual flexible gears from them cheaply and then use wire to fix the ends together.

    Here is the link:

  5. Paul Frederick says:

    Nice Paul! I’ve been wanting to pull the trigger on getting one of these. This looks like a real solid unit. Thanks for the video clip too! They should use that on their website!

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